Comparing KuCoin vs Bithumb in 2024. Which Cryptocurrency Exchange Is Better?

Anton Ioffe - January 10th 2024 - 6 minutes read

In the dynamic world of cryptocurrency exchanges, traders are often faced with the challenge of choosing between platforms that promise the best trading conditions — but how do they truly stack up against each other? As we set our sights on 2024, this article puts two heavyweight contenders, KuCoin and Bithumb, under the microscope. Join us as we scrutinize their diverse trading landscapes, dissect their fee structures for an unvarnished look at costs, and rigorously compare their security measures and user trust. Finally, we'll navigate the nuances of each platform's user experience and the effectiveness of their customer support. Whether you're a casual enthusiast or a seasoned trader, our in-depth exploration is designed to guide you through these complex ecosystems, arming you with the knowledge to make an informed decision on which exchange might best suit your trading endeavors.

Evaluating Trading Diversity and Opportunities

KuCoin and Bithumb provide a broad spectrum of trading opportunities for cryptocurrency enthusiasts and seasoned traders. KuCoin stands out with its expansive selection of cryptocurrencies, catering to users interested in a wide array of tokens, including lesser-known altcoins and emerging projects. This extensive offering is complemented with various trading mechanisms such as spot, futures, and margin trading, allowing participants to choose a method that aligns with their investment style and risk appetite. Moreover, KuCoin's platform encompasses unique trading pairs, which could be appealing for those looking to explore niche markets or execute diverse trading strategies.

Conversely, Bithumb focuses on delivering high liquidity for a more curated list of major cryptocurrencies. By providing spot trading with the option of up to 5x leverage, Bithumb positions itself as a platform suited for both straightforward cryptocurrency transactions and amplified trading maneuvers. The concentration on leading cryptocurrencies and strong liquidity minimizes slippage, ensuring more stable pricing for entering and exiting positions, which is a critical factor for both high-volume traders and those engaging in swift, opportunistic trades.

Both KuCoin and Bithumb cater to a varied investor demographic. KuCoin's wide-ranging portfolio and innovative trading offerings draw in an international user base, including casual traders who favor immediate accessibility to a diverse set of coins and professionals who may seek sophisticated trading tools and derivatives. Bithumb, with its stronghold in the Asia-Pacific market, delivers a structured environment with advanced order types and readily-accessible liquidity, serving the needs of both the local retail trading population and international institutional investors focusing on core cryptocurrencies.

Analyzing Fee Structures and Transparency

When evaluating the fee structures of KuCoin and Bithumb, it's essential to delve into the details of their transaction and withdrawal fees. KuCoin appeals to many for its competitive fee strategy, charging both market makers and takers a base fee of 0.1% for spot trading. This flat rate is attractive, especially to high-volume traders who may not face progressive costs associated with increased trading activity. Conversely, Bithumb operates on a maker-taker model, with maker fees ranging from 0.1% to 0.15% and taker fees between 0.15% and 0.2%, based on a 30-day trading volume. This structured approach can benefit those providing liquidity to the market (makers) with lower fees.

Transparency in fee structure is paramount for trust and clarity, and here both KuCoin and Bithumb stand out. KuCoin's fee terms are relatively straightforward, providing a single percentage that simplifies calculations for traders. Bithumb also clearly delineates its fee structure, but with an added layer of complexity through its volume-based sliding scale, which can lead to variable costs that traders need to monitor. Both platforms, however, are upfront about their respective fee schedules, allowing users to make informed decisions based on their anticipated trading volume and frequency.

The impact of these fee models on traders varies widely. For those engaging in large volumes of trades, the flat fee of KuCoin can be particularly advantageous, ensuring a cap on the proportion of fees incurred. On the other hand, Bithumb's variable fee model, which can reward high-volume traders with lower costs, also suggests that the platform is geared towards supporting a high-frequency trading environment. Importantly, neither platform imposes deposit, withdrawal, or account fees, cementing their positions as cost-effective choices for traders—a critical factor when considering the cumulative impact of transaction costs on profitability.

Comparing Security and Trustworthiness

When considering security and trustworthiness in cryptocurrency exchanges, both KuCoin and Bithumb have established rigorous protocols to ensure the protection of their users. KuCoin has maintained a commendable security record, employing two-factor authentication, multi-layer encryption, and keeping the majority of assets in cold storage. Despite this, KuCoin has experienced security breaches in the past but has shown resilience and a commitment to its users through rapid response and system strengthening. On the other hand, Bithumb has similarly embraced advanced security measures such as SSL encryption and multi-signature technology, which have historically safeguarded user accounts effectively. While Bithumb too has confronted security challenges, their continual upgrades to their security system reflect a proactive approach to safeguarding customer assets.

The trustworthiness of an exchange is often gauged not only by its security infrastructure but also by its regulatory compliance and the overall sentiment of the cryptocurrency community. KuCoin, while catering to a global audience, works to abide by international standards and practices to maintain trust. Conversely, Bithumb, primarily serving South Korea after retracting from the global market, operates under strict national regulatory frameworks, which bolsters its reliability in its core market. The trust of users has further crystallized for both platforms as they have displayed transparency and a dedication to regulatory adherence, making them reliable choices for traders prioritizing legality and security.

Community sentiment can also illuminate the perceived trustworthiness of an exchange, and users generally view both KuCoin and Bithumb as dependable. KuCoin’s user base appreciates their platform's consistent performance and protective measures. Bithumb’s customers highlight their confidence in the platform's security, despite occasional system outages—which are often a byproduct of their stringent security checks. This ongoing customer approval underscores their belief in the steadfastness of each exchange’s security measures and the earnest efforts taken to protect users' investments in the volatile realm of cryptocurrency trading.

Assessing User Experience and Customer Support

In assessing the user experience of KuCoin and Bithumb, multiple facets such as interface design, mobile app functionality, and beginner accessibility are crucial. KuCoin's platform is renowned for its intuitive and user-friendly interface that appeals to both new and seasoned traders. The mobile application mirrors the desktop experience, providing users with seamless trading on the move, while extensive educational materials empower those new to the crypto space. Bithumb, on the other hand, offers a straightforward web-based trading environment with robust mobile apps for iOS and Android, ensuring users can trade anytime, anywhere. Their platform is also complemented by a wealth of resources, including beginner's guides and FAQs, aiding newcomers in navigating the otherwise complex world of cryptocurrency trading.

Customer support stands as a pillar of the customer experience. KuCoin prides itself on a comprehensive help center and responsive support channels which include 24/7 live chat, email, and ticket systems. With support services available in multiple languages, KuCoin ensures that users across the globe can access help when needed. In contrast, Bithumb provides 24/7 customer support predominantly via email and a ticketing system, with a focus on servicing their South Korean customer base effectively. Although Bithumb's support is of high quality, the language and region-specific focus may limit accessibility for an international audience.

Lastly, the presence of educational resources reflects an exchange’s dedication to user empowerment. KuCoin offers a repository of learning materials, such as tutorials and articles, that facilitate self-education for users of various skill levels. Bithumb's educational offerings are similarly extensive, presenting a strong array of materials designed to inform and improve the trading experience for beginners and advanced users alike. Both platforms understand that educated users contribute to a vibrant and efficient trading ecosystem, signifying their commitment to not only facilitating transactions but also enhancing the knowledge base of their clientele.


In the article "Comparing KuCoin vs Bithumb in 2024. Which Cryptocurrency Exchange Is Better?", the author analyzes and compares the trading diversity, fee structures, security measures, user trust, user experience, and customer support of KuCoin and Bithumb. Key takeaways include KuCoin's expansive selection of cryptocurrencies and unique trading pairs, while Bithumb focuses on high liquidity for major cryptocurrencies. Both exchanges have transparent fee structures, with KuCoin offering a competitive flat fee and Bithumb implementing a volume-based sliding scale. Both exchanges prioritize security and regulatory compliance, and customer sentiment towards both platforms is positive. KuCoin provides an intuitive user experience and comprehensive customer support, while Bithumb offers a straightforward trading environment and strong customer support primarily for their South Korean market. Both platforms also offer educational resources to empower users.