Comparing Binance vs Upbit in 2024. Which Cryptocurrency Exchange Is Better?

Anton Ioffe - January 3rd 2024 - 7 minutes read

In the swiftly shifting sands of the cryptocurrency exchange landscape, Binance and Upbit stand out as titans clashing for dominance. As we edge further into 2024, these platforms continue to shape the way digital assets are traded globally, but which one wears the crown? In this comparative analysis, we delve deep into the battle of market supremacy, weighing the giants on parameters that matter most to traders: from the tug-of-war for market share and innovative technological breakthroughs enhancing user experience, to the resilience of security frameworks amidst a growing threat environment, and the critical manoeuvres navigating the tides of regulatory scrutiny. Join us as we dissect the key elements that could sway your allegiance to either exchange in this thrilling face-off.

Market Share and Trading Volumes: Binance vs Upbit

The cryptocurrency exchange landscape has seen significant shifts recently, with Binance, the long-standing market leader, witnessing a decrease in its grip on the market. The exchange's spot trading market share dwindled to 40% in the latter half of 2023, compared to the 62% it commanded just a year earlier. Challenges in their listing strategy, where numerous cryptocurrencies dipped after being added to the exchange, led traders to explore alternatives. Even while Binance's stronghold has softened in spot trading, it maintains a dominant 51.2% market share in the broader scope that includes derivatives trading as of October 2023, signaling a decline from its past eminence.

Upbit, on the other hand, has experienced a dramatic rise. The South Korean exchange's market share in spot trading jumped from 5% to an impressive 15.3%. In July, Upbit's spot trading volume spiked by over 42% to hit $30 billion, propelling it ahead of competitors like OKX and Coinbase. This surge highlighted the platform's alignment with the market's directional shifts and resonated with traders' preferences during a period of overall volume contraction in the industry.

While Binance grapples with legal challenges from U.S. regulators concerning the alleged offering of unregistered securities and the repercussions of its listing strategy, Upbit has navigated the industry's downturn and expanded its market share, eclipsing rivals and confirming its elevation as a significant force within the exchange domain. This vigorous expansion and strategic maneuvering in responding to market dynamics underscore Upbit's potential to challenge the dominance of the once seemingly invincible Binance.

Security Measures and User Trust in 2024

In assessing the security posture of Binance and Upbit, it is clear both have made significant investments in robust cyber defenses to maintain user trust. Binance, a long-standing giant in the industry, has established a comprehensive security framework that includes two-factor authentication, cold storage of a majority of assets, and an advanced risk control system with real-time monitoring. Additionally, the Binance Secure Asset Fund for Users (SAFU) acts as a safety net, setting aside a portion of trading fees to cover losses in the event of a breach. Upbit, on the other hand, has bolstered its defenses following a $50 million exploit in 2019, now keeping 70% of funds in cold wallets and enhancing security for hot wallets. The company's response to unprecedented hacking attempts in the first half of 2023 entailed a zero-incident record post-overhaul, showcasing its ability to adapt and protect against evolving threats.

Despite proactive measures, the crypto exchanges have not been immune to the challenges of the dynamic threat landscape of 2024. Upbit's faced an onslaught of attempted cyber-attacks, with attempts doubling the numbers from the previous year, shedding light on the unrelenting nature of threat actors in the crypto domain. While no losses were reported due to these attempts, the sheer volume highlights the ongoing battle and the necessity of continuous evolution of security measures. Meanwhile, Binance continues to navigate complex cybersecurity terrain while maintaining a user-centric security protocol. Their commitment to constant updates and transparent communication after attempted breaches has helped reinforce user trust, which is crucial in an industry where the perception of safety is paramount.

The effectiveness of these security strategies and user trust are closely interlinked, with each exchange employing different methodologies to foster confidence among their clients. Upbit’s transparent handling of the "" fake token incident, despite not impacting their cold wallet reserves, reaffirmed their dedication to user safety and open communication. Binance’s approach, combining technical measures with user education, shows an understanding that security is a shared responsibility. User trust in 2024, therefore, hinges on the evident resilience of the security architecture, the track record of incident management, and the level of agency given to users in safeguarding their assets. As they continually refine their security protocols, Binance and Upbit not only compete for market leadership but also for the collective confidence of the cryptocurrency community.

Innovation and User Experience: A Dueling Perspectives

In the race to innovate, Binance and Upbit are constantly unveiling new features to enhance their user experience. Binance's approach is to offer an expansive suite of trading tools that cater to both novice and seasoned investors. Its user interface is designed to provide a seamless experience, with customizable modules that allow users to tailor their dashboard according to their preferences. On the other side, Upbit emphasizes intuitive design, focusing on simplicity and ease of use to appeal to a broader demographic. Recognizing the importance of mobile users, Binance has developed a robust mobile app providing comprehensive functionality, mirroring the capabilities of its desktop platform. The app is acclaimed for its speed and smooth operation, ensuring that users can trade on-the-go without hiccups.

Conversely, Upbit’s mobile application is celebrated for its user-friendly design and reliability. It offers a clean layout, making navigation and execution of trades a breeze even for the less tech-savvy. This focus on user experience has translated into a rapidly growing user base, as the accessibility of the platform attracts crypto enthusiasts at all levels. Both exchanges also understand the significance of API stability for their more technical users. Binance boasts a well-documented and versatile API, allowing traders and developers to connect their own software with ease, which is particularly beneficial for algorithmic trading. Upbit, while also providing a stable API, focuses on offering a streamlined set of features that ensures reliability and ease of integration, prioritizing a balance between functionality and simplicity.

The duel between the two platforms extends to their continuous interface upgrades and feature rollouts aimed at providing a competitive edge. As Binance integrates advanced charting and analysis tools, it caters to a demographic that values detailed data analytics for informed decision-making. Upbit, while not skimping on analytical features, places more emphasis on community-building tools and educational content to empower users with knowledge and foster a more engaged platform community. This illustrates a strategic divergence where Binance focuses on advanced technical prowess and Upbit on building a supportive ecosystem, each defining user experience in their own unique matrix.

Regulatory Landscape and its Impact on Exchange Operations

Navigating through an intricate web of global regulations, Binance has made concerted efforts to align its operations with legal expectations. Recognizing the imperative of compliance, the exchange has revamped its service offerings to adhere to the diverse regulatory environments across countries. This strategy has embraced adherence to know your customer (KYC) and anti-money laundering (AML) standards, ensuring that users from different jurisdictions can engage with the exchange without infringing on their nation’s laws. The move has had a twofold effect: only offerings fit for specific markets are made available, ensuring compliance, but also restricting certain users from accessing a full suite of services which could potentially curb the exchange's universal appeal.

In contrast, Upbit has honed in on fortifying its standing within the context of South Korean regulations, which have significantly evolved to support the burgeoning digital asset ecosystem. The implementation of the Virtual Asset Protection Act, which elevated the benchmark for operational standards and consumer protection, is a testament to this commitment. Upbit's compliance with these guidelines has proven advantageous, cementing its repute for providing a legally compliant and secure trading environment. The deliberate alignment with local regulations has underscored Upbit's commitment to anchoring its legitimacy within the region, which could be a contributing factor to its observed growth, though at the expense of limiting its global expansion efforts.

For traders across both platforms, these differential approaches to regulatory compliance have broader implications. While Binance offers a more globally nuanced trading experience, its users may face varying levels of access and features dictated by their locale's regulatory stance. On the flip side, Upbit traders enjoy a consistent and fully compliant environment, but this may limit the variety and scope of tradeable assets compared to Binance’s extensive global offerings. The divergent compliance strategies thereby influence the user experience, emphasizing the importance of understanding the interplay between regulation and the operational capacity of cryptocurrency exchanges in this dynamic crypto landscape.


In this comparative analysis of Binance and Upbit in 2024, we examine several key factors that determine the superiority of one cryptocurrency exchange over the other. While Binance has seen a decrease in its market share, Upbit has experienced significant growth, gaining a larger share of spot trading. Both exchanges have prioritized security measures to maintain user trust, but Binance's established security framework and transparent communication have helped reinforce its reputation. In terms of innovation and user experience, Binance offers a robust suite of trading tools, while Upbit focuses on simplicity and ease of use. Lastly, both exchanges navigate the complex regulatory landscape, with Binance striving for global compliance and Upbit aligning with South Korean regulations. Ultimately, the decision between Binance and Upbit depends on factors such as market share, user trust, innovation, and regulatory compliance.